“Innovating with Your Association: Corporate Social Responsibility Case Study”

Millennials are now well into their careers, and Gen Z is on the scene. Learn how the American Academy of Physician Associates (AAPA) and the PA Foundation explored the concept of corporate social responsibility to grow membership, increase engagement, and amplify messaging. The health care case study that will be presented received an Innovation Grant from the American Society of Association Executives (ASAE) Foundation.